Monday, November 9, 2009

Long Distance?

(04 Mazda RX-8, I took a similar one in on trade from Massachusetts)

People always wonder why other people drive so far, "just to buy a car". Well today, I'm here to explain why these smart consumers who are willing to travel for a used car are actually smarter than you may think!

Lately, I have been 'the out of state salesman'. I have sold two vehicles to customers in Massachusetts, one in Michigan, hopefully one tomorrow from Western Ohio, and a couple pending from Michigan and Illinois. Now you may wonder, "why would someone ever drive that far, simply to buy a car?" But, you need to think about that question, most of the time you can answer it, without that much thought.

>>>> ITS TO GET A GOOD DEAL!!! (duh!)

Here at Preston Auto, we believe in selling cars for a small profit, so that we can get more satsified customers, and more Preston plate tags out there, so that we can get a lot of referral and repeat business in the future. Many other dealers like to sell cars at higher profit margins, so that they can make more money, but something they don't realize they're sacrificing is there customers loyalty! If you go to ABC Motors and buy a car for $15,000 and find out 2 days later that you could have gotten a similar car for $14,000 at XYZ Motors then you have an unsatisfied customer, who is more than likely, going to shop around at XYZ before they go back to ABC. In essence, stick with me here guys, Prestons is XYZ; we'd rather sell you a car for less, hoping you will send us more customers, and buy your next vehicle here as well.

So, these people who come from miles away, are saving tons of money! The one customer from Masschusetts came down because the they needed a specific Toyota Tacoma and the only ones up that way were way too expensive, or not anything they were looking for, and so they made the trip down to get a great deal. Another customer from Massachusetts was looking for a specific Camry, the V6 SE model, with leather, which isn't too abundant, but moreso, the ones he found online cost way more than the one he bought from us. Can you see the pattern here?!

The only cost to the customer from out of state is the gas to get down here, and most of the time, they don't mind taking the mini road trip anyway!
What I'm getting at here, is never think that traveling a distance for a used car is ever too far! We can help you out with taking care of taxes and all here at our dealership. Give me a call and I'll be happy to share any information I can about some of these stories!

(One car I took in on trade from Massachusetts)

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